As retailers have sought to diversify in recent years, Progressive Preschool has been able to offer a trade magazine which covers both core and peripheral product areas, giving product and market information to allow buyers to widen the product ranges they work with.

"PPS Magazine is a really valuable tool for my buying role. In addition to information on the toy trade, it gives me new information and product display on areas we also need to be aware of, such as nursery and gift. It’s a 'must read' for me."

Eve Fifer, Hamleys.

Published bi-monthly, Progressive Preschool is mailed to a qualified circulation of 10,849 printed copies to named recipients. Additional digital reach and show distribution takes place too.

Independent & Multiple Toy Retail Buyers: 2297
Independent & Multiple Nursery Retail Buyers: 1933
Independent & Multiple Apparel Retail Buyers: 1354
Independent & Multiple Gift Preschool Buyers: 1220
Independent & Multiple Book Shop Buyers: 293

Major Supermarket, Varietal and Department Store Buyers: 807
Online Retail, Wholesale, and Distribution Firms: 461
Mail Order & Buying Group Heads: 256
Licensors, Licensing Agents, & Other Licensing Contacts: 785
Publishing & Digital Platform Readers: 301
European & International Key Accounts: 287
Manufacturers, PR Consultants, Consumer Press: 855

Total printed readership: 10,849