As retailers have sought to diversify in recent years, Progressive Preschool has been able to offer a trade magazine which covers both core and peripheral product areas, giving product and market information to allow buyers to widen the product ranges they work with.
Don’t just take our word for it though. Here is some of the feedback we have received from buyers:
"PPS Magazine is a really valuable tool for my buying role. In addition to information on the toy trade, it gives me new information and product display on areas we also need to be aware of, such as nursery and gift. It’s a 'must read' for me."
Eve Fifer, Hamleys.
“Progressive Preschool for me in the best magazine in the industry! Working in a small buying team we manage over 1200 products, 100 supplier relationships and two season change overs per year – as you can imagine its difficult to keep up with trends and newness. That’s where PPS helps us out immensely! It is jam packed filled with industry news, what’s new, up and coming brands all of which are fragmented down into product areas making it an easy and inspiring read. Big hands up to PPS!”
Jade Crow, JoJo Maman Bebe
“As a buyer, Progressive Preschool is good for understanding factors outside of purely toys that are influencing decisions and preschoolers lives. Having a magazine that solely covers my target age group is a perk that many of my fellow buyers don’t have.”
Chris Watters, Argos
Published bi-monthly, Progressive Preschool is mailed to a qualified circulation of 10,849 printed copies to named recipients. Additional digital reach and show distribution takes place too.
Independent & Multiple Toy Retail Buyers: 2297
Independent & Multiple Nursery Retail Buyers: 1933
Independent & Multiple Apparel Retail Buyers: 1354
Independent & Multiple Gift Preschool Buyers: 1220
Independent & Multiple Book Shop Buyers: 293
Major Supermarket, Varietal and Department Store Buyers: 807
Online Retail, Wholesale, and Distribution Firms: 461
Mail Order & Buying Group Heads: 256
Licensors, Licensing Agents, & Other Licensing Contacts: 785
Publishing & Digital Platform Readers: 301
European & International Key Accounts: 287
Manufacturers, PR Consultants, Consumer Press: 855
Total printed readership: 10,849